Learning how to properly show your product is crucial when you want to build an innovation culture inside your product company. While the level of innovation inside companies statistically decreases as the companies get bigger, champions in innovation systematically apply a culture of experimentation as well as a culture of discovery techniques. One of the underlying initiatives is to show your product to your real or prospective users and customers as well as other stakeholders.
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits. (taken from salesforce.com)
Believe it or not, “pre” and “post” product-market fit are two different worlds that require different approaches, different mindsets, different budgets, and, of course, different resources in your team. While no one can argue with regards to the awesomeness of finding product-market fit, executing a confirmed plan can be tricky since we all know “the devil is in the details”.
Customer development is the practice of establishing a continuous and iterative communication line with your customers so that you can come up with ideas and feedback. Successful product managers test and validate product ideas with regard to the market.