pdmpill 14 – How to find candidates that match your target group in post-product phase?
It is generally recognized that finding your customers and engaging in meaningful conversations with them is easier once you have a shipped product no matter what the market culture is. However, putting a process in place to talk to your customer (a.k.a internal interviewees) is always beneficial.
pdmpill 13 – How to find candidates that match your target group in pre-product phase?
Finding the right candidates that match your identified target groups when you are in the ideation phase of your startup is one of the operations that can be extremely painful and subject to strong bias if not driven by a substantial level of rationality and why not objectivity.
pdmpill 11 – How to talk to your customers “pre” product-market fit and “post”?
Believe it or not, “pre” and “post” product-market fit are two different worlds that require different approaches, different mindsets, different budgets, and, of course, different resources in your team. While no one can argue with regards to the awesomeness of finding product-market fit, executing a confirmed plan can be tricky since we all know “the […]
pdmpill 10 – How to interview your (potential) customers?
The idea of interviewing customers is the heart of product management and is key in a competition-driven market and one of the healthy ways to find differentiation points with respect to your competition. From the multiple customer interview types, there are 4 types any product manager should know:
pdmpill 3 – How to develop a product?
The product development process is the instrument every product manager should use. It is refined over the years by the product manager as he works on more products. The product manager could start with an approach like this.