pdmpill 2 – What is the typical product lifecycle?

As a precondition, the founders and product managers work together to define the vision, the mission, the product values and identify the market opportunities.

1. Introduction – the Minimum Viable Product #mvp is launched with the objective of validating the riskiest assumptions with early adopters type of users. The team works fast and the product manager drives the product in a direction that is more likely to help the team reach the product-market fit.

2. Growth – once the product-market fit is reached, the demand for the product or the volume of sales increase substantially. These are the signs that the product was accepted by the market. The product manager works intensely on user acquisition and conversion strategies.

3. Maturity – sales reach the climax and the competition is strong. The product manager works on retention lifecycle frameworks dealing with behavioral cohorts analysis and more.

4. Decline – sales diminish or the product is deprecated. Phasing-out a product is as important as its introduction. The process needs to be planned at least 12 months in advance. The product manager works with sales, marketing, engineering and support to coordinate activities for phasing out the product.

By Cristian URECHE

Cristian is a Senior Product Manager with experience shipping tech products in more than 30 countries. He later became an entrepreneur and built an award-winning IoT startup pioneering PropTech and smart access technologies. He was invited out of 2,000 entrepreneurs to join the French Tech Ticket program in Paris for one year. Besides possessing expertise in AI, Cristian is well versed in the end-to-end product development cycle with an active and influential leadership style.