Categories
pdmpill

pdmpill 12 – How to do customer segmentation as a startup?

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits. (taken from salesforce.com)

Categories
pdmpill

pdmpill 6 – Pragmatic criteria to understand your competition

In the previous pdmpill we talked about how to best identify competitors and how to classify them. Now let’s talk about some pragmatic criteria successful product managers have an eye on when understanding the competition.